Videos
Pricing insights in video format. Short, practical, and straight to the point.
The number in the contract doesn't matter to me, with Frédérique Joos
Tech lawyer Frédérique Joos (Cambrian) on pricing through time, procurement, most favoured nation clauses, and the forgotten power of tacit renewal.
Develop your price like you develop your product, with Yorick Bloemen
CFO and co-founder Yorick Bloemen (Timeseer.AI, Hyperfox) on why pricing is rarely a financial problem, and what a startup CFO should actually do.
Pricing, meet your scaleup director, with Omar Mohout
Thirteen years after writing Lean Pricing, Omar Mohout now advises founders on M&A. Why pricing matters more than ever for exit value, and the three-year runway founders keep missing.
Pricing is more than a number: SaaS pricing from 5 expert angles
Five experts from completely different fields: legal, M&A, product, finance, CFO. They all land on the same truth about SaaS pricing from different angles.
The 9 basecamps to better SaaS pricing (step-by-step)
How to actually get to better pricing, not by starting with the price, but by walking the 9 basecamps from customer portfolio to the number itself.
One pricing decision that 10x'd ARR
How splitting one confusing price list into two clear ones shortened sales cycles from 18 months to 6–8 and unlocked hidden revenue.
How to price AI: 3 strategies that actually work
Not all AI should be priced the same way. Three pricing models based on how autonomous the AI really is, from outcome-based to pure consumption.
Stop asking customers what they'd pay (do this instead)
Van Westendorp and Gabor Granger ask the wrong question. Here's the three-part method that actually gets you to the right price.
How do I change the price for my customers?
The most-asked question after every talk I give. The answer: don't start with the price. Start with value.
"Our expectations were met." Building a pricing strategy from scratch
Rafail from Apollo Green Solutions shares how they went from zero pricing structure to a launch-ready model in 6 weeks.
Service-to-SaaS pricing: how Effex made the transition
Dewi from Effex shares how they moved from service-based pricing to a credits model for their statistical experiment platform.
How Vintecc simplified complex platform pricing
Karel from Vintecc explains how they went from one confusing price list to a structured model, and achieved a 10X pricing increase.
The fear of raising prices
Every founder I meet has this fear. Here's why the math works in your favour, and why the customers you lose might be the ones holding you back.
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